The Challenge: Due to the lack of young adults using Hellmann’s mayonnaise, the brand decided to counter this by promoting it’s new line of drizzle sauces to this demographic. This demographic is skeptical about mayonnaise and finds it hard to connect with anything that comes across as fake.

The Solution: To appeal to the generation that is adventurous with new foods, we highlighted the variety of flavors and the real ingredients they contain.

Concept and Copy: Jaelyn Gross

Designers: Haley Jackson and Maddie Hansen